Passage
Read the full passage. Bracketed letters like [A] mark the four positions for the insert-text question.
The Milk That Waits at the Back of the Store
¶1 Grocery stores almost always place milk, eggs, and bread along the back wall, far from the entrance. Shoppers who want just one item still must walk past nearly every aisle. Many people call this a planning mistake. But a store's layout is rarely an accident.
¶2 Store planners choose where every product goes for one reason: to make shoppers walk past more of it. Daily necessities sit farthest from the entrance. They are also spread apart, so a single trip means several long walks. Fresh fruit and vegetables usually greet shoppers first. Their bright colors make people feel hungry and ready to buy. Shelves at eye level hold the most expensive items. Cheaper versions sit higher or lower, where shoppers must bend or reach. Small, cheap items wait near the checkout line, where a shopper has nothing else to do but look.
¶3 At first glance, this pattern looks like careless planning. In fact, a store's path has one purpose: to maximize what a shopper notices. [A] Because the necessities sit at the far end of the store, a shopper walking toward them passes dozens of products that were never part of the plan. [B] This kind of unplanned purchase is called impulse buying. It is something a shopper did not plan to buy before entering the store. Planners count on it more than most shoppers realize. [C] A 2014 study tracked real shopping carts. It found that shoppers who walk a store's entire loop buy nearly 60 percent more unplanned items than those using a short aisle. [D] The longer the walk to a carton of milk, the fuller a cart tends to get.
¶4 Knowing about this design does not make it disappear. But it does change how a shopper can use it. A shopper who brings a short list and skips that walk buys almost exactly what was planned. Grocery stores are not built to trick anyone into buying things they don't want. They are built so the walk to the back wall passes as many purchases as possible. The milk still waits in the same place. What changes is whether a shopper walks straight to it, or gets pulled down every aisle instead.
- aisle: a passage between rows of shelves in a store
- checkout: the place in a store where customers pay for what they are buying
- impulse buying: buying something a shopper did not plan to buy before entering a store
Questions
11 questions — every TOEFL Reading question type, in test order.
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Highlighted: "Because the necessities sit at the far end of the store, a shopper walking toward them passes dozens of products that were never part of the plan."
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Someone eventually put this pattern to an actual test.
Where would the sentence best fit?
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Grocery stores place daily necessities far from the entrance not by accident, but as part of a deliberate design that increases how much shoppers buy.